;
"no boundaries"
Practical Experience
Waldo Steyn is a director in ENSafrica’s intellectual property (“IP”) department, where he heads up the commercial IP team. He has focused on IP law since 2001, when he started his legal career in South Africa.
Waldo has acted for clients in various industries, including the fast-moving consumer goods, financial services, insurance, high-end fashion, retail, automotive, food and beverage, technology, media, and pharmaceuticals industries.
He has extensive experience in IP-related matters throughout Africa and the Middle East, having managed all aspects of the clearance, protection, enforcement and exploitation of IP rights throughout these regions. He has worked in South Africa, the United Kingdom, Jersey (the Channel Islands) and the United Arab Emirates.
Waldo’s experience includes providing clients with strategic advice on brand development, protection, maintenance and enforcement, focusing on providing clients with practical, commercially focused advice.
His practice focuses on the commercialisation of IP and the IP aspects of commercial transactions. In this regard, he advises clients on creating value in their organisations through the creation, management and exploitation of their IP assets. This includes advising clients on the structuring of their IP management, as well as supporting the firm’s tax department in matters involving IP rights, including transfer pricing rules applicable to intangible assets.
Waldo is recognised as a recommended/leading lawyer by:
He is a member of the following IP associations:
Qualifications
As FinTech continues to disrupt the financial services sector at an unprecedented level, it is not enough for established service providers and start-ups to keep up with the rapid pace of innovation...
Intellectual property (IP), broadly speaking, refers to a class of intangible assets that result from a person’s intellectual or creative effort. South African law recognizes various forms of statutory...
Every business has at least one trade mark and in many instances, a business’ trade marks are among its most valuable assets. It is therefore vitally important for every business to ensure that its...
IP ENSight
07 Feb 2019
Fight as a soldier, not a guerrilla
IP ENSight
05 Dec 2018
Copyright: guitar hooks, goat-head statues and cheese
IP ENSight
06 Jun 2018
Doing IP deals: licences and sales
IP ENSight
04 Apr 2018
Alexa... buy me a Hoover
IP ENSight
07 Mar 2018
IP: will you be a player or a hater?